Selling Out and Dumb Wi-Fi: Build Social Networks to Revolt, But Is That Enough?

Selling Out and Dumb Wi-Fi: Build Social Networks to Revolt, But Is That Enough?

Smart Bro/Smart Wi-Fi logo. Hideous.

Interesting anecdote about a social network built as leverage against an almighty company before the term “social network” was even coined. Short story is that the company crashed, the stocks were no good, and the shareholders were outraged. So Ronald Lewis and his friends turned to the Internet and built, bringing together over 23 million worth of shares from 2,700 shareholders. More importantly, the news of this injustice spread even to the media. This was in 2001, way before the Web 2.0 and one of its favorite buzzwords, social networking, were born.

Change gears—to the Philippines. One must ask, has anybody done something like that in this country?

A Social Networking Example in the Philippines: The Smart Wi-Fi Chronicles

It reminded me of The Smart Wi-Fi Chronicles. The website lets all disgruntled customers of Smart Wi-Fi, now known as Smart Bro, rant about the slower-than-dialup service they’ve been getting.

I was one of those customers, and I posted a few times there. I’m glad I’m out of those dark days now, when my mom would call Smart practically every night until she’d blow her top off. (To think I am the acerbic one in this household, not her.)

Social Networking in the Philippines: Lacking the Follow Through

‘Mmmkay, we already have a website that lets people voice their concerns about a crappy product X. But has it tugged at the consciences of the people from Smart? And have we seen any improvement in the internet connections of these people? I still see new posts on the site, don’t I?

The term “social networking” may be one of Web 2.0’s greatest assets. In this country, it was put to good use but lacked the follow through.

When Gary Mercado recently threatened to sue PLDT in one of his recent posts, then took it back, and concluded that someone still should (since he wasn’t going to), I had to agree. Too many complaints like his and those documented at the ‘Chronicles have got to count for something in court. Yet Gary’s entry reflects most of our attitudes: we have the energy to complain—even build sites that let people complain.

But we stop there, and continue to suffer with slower-than-dialup internet.

7 replies

  1. indirectly you are saying that is of no use but a dumping pit of slurs and smirks directed towards (not-so)smart? Last I checked, last I called Smart tech support, they got nothing on the table but to say the pooped “we are having technical activity in your area”. And so therefore, partly, the social site’s power isn’t powerful at all. Its aim of swaying people’s initiatives including the Smart exec, isnt met. At least its loaded with google and loaded with keywords that surely savors. It surely benefits the owner. But hey, the site owner gave one site where fed-up users can voice out the rage (though with no guaranteed reciprocal Smart move), for that reason alone, thank the owner.

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  2. Benito, I am thankful I got to use it. However, it’s been more than a year and still people are complaining. The flaw is not just with the blog. It’s with people like me who can only do so much as to complain about it. Because we’re wired that way, tormented every day by sappy telenovelas that we remain the inaapi and all that. Or because Smart is simply too powerful for the time and effort we can muster. One or both of that.

    Louis, and Cai, Cai and Louis, thanks for dropping by. Buti ka pa Cai! Louis, kitakits!

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  3. I have always believed that it is useless to complain (or whine and gripe for that matter) if you’re not going to do something about it. Can we do something about it? Can we improve the connections ourselves? How do we, if we can? Technical stuff rumbles through my brain on how to do it, but, that’s just me. One step that may resolve some, if not all, of the issues of Smart Bro that I can think of is to apply as the CTO of Smart Bro, shake things up a bit, and make sure they have good customer service reps. But then again, that’s just me. Thanks for the fresh perspective on this topic (Web 2.0 and Social Networking).

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