There seems to be a rift between personal blogging and professional blogging (aka problogging). In Shari’s recent post, where she compares blogging in the past and present, commenters seem to imply that running advertisements on their blogs as well as people who start blogs for the sole purpose of blogging is a miserable example of how desperate people are to earn money. Worse, at least one commenter believes blogging is not hard work, and that if you don’t exert (physical?) effort (hindi pinagpaguran) into a job, then the money isn’t well-earned.
I don’t think problogging is evil, nor the antithesis of personal blogging. Placing ads on blogs to write off the maintenance costs of (yearly) domain registration and hosting fees is one good use of problogging-earned money; any type of blog can benefit from that.
Let me just stress that making your money work for you with little to no marginal effort is not a bad thing either. The most successful people on Earth work smarter, not just harder. If people can invest in stocks and franchises, why not in blogs?
Also, “effort” is relative. Good, successful blogs require dedication (to satisfy the thirst of your readers), skill (to communicate clearly to your readers), and a fair amount of goodness (more about this later). Without these, professional blogs turn sour. Here are the most common reasons:




