
It started with the color I wanted to paint the walls of my room with. Of course I wanted blue. But something not too blue. I ended up choosing a very icy aquamarine (as noted by the man who did the painting), but continued to be fascinated by the remote regions of cyan.
Then I discovered Tiffany Blue and its reputation of all things luxurious and romantic. It is Tiffany & Co.‘s official color (Pantone Matching System number 1837, the founding year of the company!), whose petite boxes contain strands of silver and drops of diamonds. Though for me, having the cute boxes would be enough.
More than that, Tiffany Blue is unlike other colors associated with famous companies. Coca-Cola red is just plain old red; it could very well be the same red of McDonald’s, Lego, or Ferrari. Tiffany’s ability to build a brand around a color was so successful that American Express more or less imitated it:




