[Guest Post] 5 essentials of writing an effective meta tag for your landing page

Meta tags, also known as Meta data, describe and give information about other data. The most common examples of Meta data for web pages are the page title and description. When your Google Adwords pop up on Google search results, these are the first things people see. Thus it becomes imperative to make them effective as possible for your landing pages.

1. Sticking to key points

Proper and straight to the point title and description is one way of writing effective Meta tags for your landing page. A very good example like ‘Magento website development’ as a title is very apt, it is only 3 words long, but it is able to tell the visitor what the site is about. The main aim is to get people to click through to the landing page, while being fully aware of their short attention span. It has been recommended that Meta title should be fewer than 65 letters, while a Meta description should be 155 letters at most. While you should go straight to the point, don’t be too brief either. Meta descriptions must be at least 100 characters long so it doesn’t look scanty. Place the most important information in the first line to grab attention.

2. Including numbers in title tags

This is another way to optimize your title tag. Take for example this article, using ‘5 Essentials of Writing Effective Meta Tag For Landing Page’ would have a higher click through rate than just saying ‘Writing Meta Tag For Landing Page’. While it is efficient to add numbers to Meta tags, it is irrelevant to add commas, hyphens, underscores, or any other symbols.

A failed attempt remained my favorite from the bunch.

3. Researching key words

Know your keywords search volume, rank them deploy them accordingly in writing Meta tags for your landing page. Google uses keyword order as one of its ranking factors, using the first word as the main keyword and so on. For example, for our key words Magento ecommerce developers, google would assume ‘Magento’ to be our main keyword, ‘ecommerce’ would be second, and ‘developers’ would be given the least preference.

The title keywords must also be relevant to the content on the page; you do not want to mislead your visitors. Even if you do, when they reach your landing page and discover that they’ve been baited, it is very unlikely that they would remain on your website. Your title tag could start with your primary keyword, followed by the secondary keyword, followed by the brand name.

4. Not stuffing meta tags with keywords

Another thing worthy of mention when it comes to keywords is DO NOT STUFF. Stuffing means adding badly written keywords that repeat a particular word or phrase. Something like ‘SALES SALES SALES’ only comes off as tacky and us ultimately ineffective.

5. Following Google’s Webmaster Guidelines

The purpose of meta tags and descriptions is to get Google web visitors searching for certain terms on Google search engine to come across your page. They have laid the ground rules you can follow to get the most out of meta tag creation.

About the author: Junaid Ali Qureshi is leader / representative / frontrunner of an expert Magento development team and an experienced digital marketing specialist dedicated to develop intuitive, well-crafted, smart websites having blistering opening on search engine(s) making time and money worthwhile. His current ventures include magentodevelopers.online, Elephantation, eLabelz, Smart Leads.ae, Progos Tech, and eCig.

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