this is a great and timely article. this passage made me think more than any other:

“It will take somebody who thoroughly understands the entire spectrum of the online and the Philippine culture. That’s rare. I can’t think of anyone who’s deeply rooted in both.’

i agree. however, what is exactly “Philippine culture” is open to debate, and thus a person who can be considered by some to “thoroughly understand the entire spectrum of the online and the Philippine culture” might not be the right guy for others ;) but as they, many things in this world are subjective.