Here’s a thought: news sites should take a page out of the Philippines Free Press and use WordPress themes instead.
PFP takes the cake: who takes a site live with a default About page, an Uncategorized category, and blank featured images? Apparently its proud “modifier”, Skaizer.com. I wonder if they even thought of with scalability with running WordPress on a supposedly high-profile, high-traffic site.
However, its theme, Bueno by WooThemes, displays content that is far more readable and well-designed that most news sites I’ve seen, so why not? Using a theme with little to no modification won’t help your brand, but neither will a shoddy, bland, “I’m a new site therefore I must appear as neutral as possible” design.